IdeaVillage - Replenza™

Case Study Concept Proposal

Idea & Concept

The AG1 Method

The idea & concept for this case-study campaign is rooted in a proven model used by brands like AG1—a strategy that merges trust-building spokespersons, functional health education, and elevated content to unlock deeper engagement and higher conversion rates.

Inspired by the success of campaigns featuring Dr. Andrew Huberman (AG1), Dr. Mark Hyman (Function Health), and creators like Found and Levels, we aim to bring that same science-meets-lifestyle credibility to Replenza™.

Instead of relying on traditional infomercial tactics, this approach reframes Replenza as an essential daily companion for GLP-1 users—recommended by experts, grounded in physiology, and positioned as protocol-critical.

What We’re Bringing to Replenza:

  • Spokesperson-led content: Doctor, scientist, or trusted health voice with authentic authority

  • Modern creative language: Calm, focused, high-production visuals that feel like a TED Talk meets a wellness masterclass

  • Narrative-driven structure: We start with a user truth, introduce the physiological gap, and offer Replenza as the rational solution

This isn't just about weight loss. It's about completing the protocol.
“If you're taking a GLP-1, Replenza is the next step.”

Framework

What We Will Bring to the Table: 

  • Spokesperson-led content: Doctor, scientist, or trusted health voice with authentic authority

  • Modern creative language: Calm, focused, high-production visuals that feel like a TED Talk meets a wellness masterclass

  • Narrative-driven structure: We start with a user truth, introduce the physiological gap, and offer Replenza as the rational solution

“This isn't just about weight loss. It's about completing the protocol :
If you're taking a GLP-1, Replenza is the next step.”

THE CONCEPT

The idea and concept is deeply rooted in the legacy of Architectural Digest.

Inspired by the acclaimed series like Open Door, Unique Spaces, and On the Market, we strive to capture the essence of these captivating narratives and infuse them into every aspect of our brand in the precon industry.

Inspiration:

Northeast Creative is a strategy-first video production & photography company that helps brands grow through purpose-built content.
We start by understanding your business goals—before we ever pick up a camera. Every project is designed to reflect your brand, solve the right problem, and deliver real ROI.

01 Align Brand with High-End Work & Craftsmanship

Reposition DeMotte toward large, design-forward residential projects

02 Educate Leads Before the First Call

Explain process, considerations, and costs — set expectations early about hiring an architect

03 Pre-Qualify Automatically

Embed the videos on key pages and build an automated follow-up system

PROJECT SHOWCASE

Best Work Sample – Niche/Type

Description.

Other Work Sample – Niche/Type

Description.

Other Work Sample – Niche/Type

Description.

THE PRODUCTION TEAM

The idea and concept is deeply rooted in the legacy of Architectural Digest.

Inspired by the acclaimed series like Open Door, Unique Spaces, and On the Market, we strive to capture the essence of these captivating narratives and infuse them into every aspect of our brand in the precon industry.

            CORE PACKAGE            

Scope:

  • In-Depth Pre-Production & Strategy:

    • Brand analysis, competitor research, and interviews with Brad to understand ethos

    • Audience insight gathering (“unofficial focus group”)

    • Scriptwriting, shot list, and storyboards

  • 2 Videos (2 Minutes Each):

    • Core Brand

    • Pre-Qualification/Education

  • Website Audit:

    • Visual and UX audit with improvement recommendations for Brad’s developer

  • Strategic Funnel Implementation:

    • Lead pre-qual questionnaire

    • Possible landing page with required video to schedule a meeting

    • Calendly set-up

    • Email follow-up system using Zapier

Investment: $30,000

$7,500 deposit + $7,500/month for 3 months

           Optional Add-Ons           

Scope:

  • Website Refresh & Optimization — Starting at $4,000

    • Design and UX recommendations to better showcase Brad’s best work

    • Basic implementation or developer coordination to better showcase Brad’s best work

    • Copywriting updates to emphasize high-end positioning

    • Homepage and Contact Page integration for the two core videos

  • Professional Architecture Photography — Starting at $3,500

    • On-site shoots of completed projects to build a visual library

    • Styled to match the aesthetic of the new videos

    • Delivered as high-res images for web, social, and print use of completed projects to build a visual library

  • Monthly Social Media Content Support — Starting at $2,000/Month

    • Ongoing creation of social-ready videos, images, and captions from core assets

    • Includes 4–6 posts per month with custom brand-aligned messaging

    • Focused on attracting high-end clientele and reinforcing Brad’s premium positioning of social-ready videos, images, and captions from core assets

*Each add-on can be quoted based on interest and scope.

across industries, around the world.

Trusted 

Client 1 Client 2 Client Client 1 Client 2 Client 3 
What Our Clients Say

  • “They took the time to understand the institution… It sounded like it was coming from us. The quality was incredible, but the story we told was really poignant—especially when considering asking people for money.”

    Champlain College / Wilson Nelms, Managing Director

  • “One of those once-a-generation finds... The team executed at the highest level possible... Since then, [Northeast Creative] has become a valued collaborator and confidante.”

    Endicott College / Sarah Sweeney, Senior Director of Content & Communications