PACIFICO - COSTA RICA PROPOSAL
Na-Umi Seaside Condominiums & Mira Estate Homes
Production that begins with the end in mind. The Big Picture
01 VISION (the why)
Because Pacifico isn't just developing land—it’s building lifestyle-aligned investments in the most desirable coastal region of Costa Rica. With world-class amenities, protected natural surroundings, and architectural integrity backed by decades of local expertise, Na-Umi and Mira Estates are the best-positioned opportunities for buyers who want more than just a property—they want purpose, permanence, and upside.
02 STRATEGY (the how)
Via a narrative-driven, investment-grade video campaign that:
Frames the properties as high-quality assets in a supply-constrained market
Aligns with buyer psychology (lifestyle + investment)
Highlights local expertise, development credibility, and differentiated land use
Incorporates market data, location analysis, and visual storytelling to establish trust
Drives action with a clear buyer/investor call-to-action
03 PRODUCT (the what)
A two-part, cinematic video series designed to:
Position Na-Umi and Mira Estates as unique investment-lifestyle hybrids
Target two core buyer types:
Lifestyle-driven homeowners looking for beauty, community, and security
Savvy investors seeking long-term value, scarcity, and low entry friction
Each video will combine:
Aerial and architectural visuals
On-camera narrative and testimonials
Development overlays (maps, plans, timelines)
High-conversion copy and call-to-action
OBJECTIVES & RESULTS
01 Streamlined Process & Client Filtering
Save hours each week — valuable info upfront
02 Improved Engagement
Capture attention of the right type of client
03 Higher Conversion Rates
Serious, aligned prospects — better close rates
01 Maximized Billable Hours
Focus on architecture, not sales
02 Increased Project Success
More time to work, better clients, and capacity for 4th architect
03 Gain Clarity for Future
A system that supports Brad now and prepares him for a successful retirement or exit
THE CONCEPT
The idea and concept is deeply rooted in the legacy of Architectural Digest.
Inspired by the acclaimed series like Open Door, Unique Spaces, and On the Market, we strive to capture the essence of these captivating narratives and infuse them into every aspect of our brand in the precon industry.
Inspiration:
Northeast Creative is a strategy-first video production & photography company that helps brands grow through purpose-built content.
We start by understanding your business goals—before we ever pick up a camera. Every project is designed to reflect your brand, solve the right problem, and deliver real ROI.
01 Align Brand with High-End Work & Craftsmanship
Reposition DeMotte toward large, design-forward residential projects
02 Educate Leads Before the First Call
Explain process, considerations, and costs — set expectations early about hiring an architect
03 Pre-Qualify Automatically
Embed the videos on key pages and build an automated follow-up system
PROJECT SHOWCASE
Best Work Sample – Niche/Type
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Other Work Sample – Niche/Type
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Other Work Sample – Niche/Type
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THE PRODUCTION TEAM
The idea and concept is deeply rooted in the legacy of Architectural Digest.
Inspired by the acclaimed series like Open Door, Unique Spaces, and On the Market, we strive to capture the essence of these captivating narratives and infuse them into every aspect of our brand in the precon industry.
CORE PACKAGE
Scope:
In-Depth Pre-Production & Strategy:
Brand analysis, competitor research, and interviews with Brad to understand ethos
Audience insight gathering (“unofficial focus group”)
Scriptwriting, shot list, and storyboards
2 Videos (2 Minutes Each):
Core Brand
Pre-Qualification/Education
Website Audit:
Visual and UX audit with improvement recommendations for Brad’s developer
Strategic Funnel Implementation:
Lead pre-qual questionnaire
Possible landing page with required video to schedule a meeting
Calendly set-up
Email follow-up system using Zapier
Investment: $30,000
$7,500 deposit + $7,500/month for 3 months
Optional Add-Ons
Scope:
Website Refresh & Optimization — Starting at $4,000
Design and UX recommendations to better showcase Brad’s best work
Basic implementation or developer coordination to better showcase Brad’s best work
Copywriting updates to emphasize high-end positioning
Homepage and Contact Page integration for the two core videos
Professional Architecture Photography — Starting at $3,500
On-site shoots of completed projects to build a visual library
Styled to match the aesthetic of the new videos
Delivered as high-res images for web, social, and print use of completed projects to build a visual library
Monthly Social Media Content Support — Starting at $2,000/Month
Ongoing creation of social-ready videos, images, and captions from core assets
Includes 4–6 posts per month with custom brand-aligned messaging
Focused on attracting high-end clientele and reinforcing Brad’s premium positioning of social-ready videos, images, and captions from core assets
*Each add-on can be quoted based on interest and scope.
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